What to sell — Lightroom Presets
Sell your Lightroom presets
A Lightroom preset pack is your editing recipe saved as DNG and XMP files. Photographers and creators import them in one click and get your light on their own photos. You upload the pack once, Novoca delivers the download link automatically after payment, and every photo you post is the demo.
If people recognize your photos before they read your handle, your edit is a product. Presets are the go-to format in creator photography: one file, one tap, and the buyer gets your look on their own images.
You are not selling a slider position. You are selling years of trial and error compressed into a few kilobytes. The buyer isn’t paying for the settings — they are paying to stop hunting for them.
With Novoca, you paste your @, the sales page writes itself, and your files go out automatically after every payment. You keep shooting.
€0/month. Novoca only earns when you sell.
Payouts currently require a French bank account.
Products that sell in this niche
- ◆Travel pack: warm tones, skies that hold
- ◆Natural skin portrait: 5 presets plus local retouching
- ◆City at night: neon without the green cast
- ◆Neutral minimal tones for a consistent feed
- ◆Video presets for Reels and TikTok
- ◆Film pack: grain and halation
Why this niche works
Your feed is the product page
Buyers have seen the result dozens of times before they ever click. It’s the shortest sales loop there is: before/after on video, link in bio, done.
Sell packs that hang together
Three to ten presets that belong to one mood — travel, portrait, city at night — beat a scattered catalog. You grow one mood at a time, without starting over.
Mobile widens the audience
DNG presets work in Lightroom Mobile, which is free. Your typical TikTok buyer edits on their phone: shipping the mobile version removes the main obstacle.
Questions about this niche.
How do I deliver presets?+
Zip your DNG and XMP files together with a short install guide — two screenshots is enough, mobile and desktop — upload the lot, and every buyer gets a download link by email after payment. The guide counts as much as the files: most post-sale messages are install questions.
Mobile or desktop — what do I ship?+
Both, in the same zip, one folder per version. DNG covers Lightroom Mobile (free), XMP covers Lightroom Classic. Say it on your sales page: it’s an argument, not a technical footnote.
Am I allowed to sell my presets?+
Yes — a preset is your own edit, not someone else’s work. Two things to watch: don’t resell a preset you bought elsewhere and renamed, and if you show photos of models on your sales page, make sure you have their agreement for commercial use.
What should I charge for a preset pack?+
A market benchmark, not a promise: €9 to €39 depending on how many presets there are and how good the guide is. Five presets with a real walkthrough outsell thirty shipped raw.
Presets don’t land the same on every photo — is that a problem?+
It’s a fact, so say it before the sale instead of after. Name the shooting conditions where your pack is at its best (daylight, indoors, night) and add a page on adjusting after you apply it. Disappointed buyers are the ones who were promised a one-tap result.
How do I get the money?+
In your bank account, through Stripe. You can publish and sell before you have even activated your payment account: those first sales wait for you. That grace period ends at three sales or €150 pending, where the page pauses until your IBAN is connected — so connect it after your first sale, it takes five minutes.
Read before you start
Sell digital products without a website
Marketplace, link-in-bio storefront or a storefront generated from your TikTok: three ways to sell with no site, and what each one really costs.
Stan Store alternative
What Stan Store does well, what it costs, and when a storefront generated from your TikTok at €0/month is the better call — or isn’t.
TikTok Shop and digital products
Digital downloads aren’t supported by TikTok Shop in the EU. The three workarounds that cost you a shop, and what works instead.