What to sell — Recipe ebooks
Sell your recipe ebook
A recipe ebook collects what your videos show in thirty seconds — exact ingredients, quantities, timings, steps — into one PDF, for the people commenting “where’s the full recipe?”. They pay by card and download it right away, then keep it on their phone long after the feed has buried the clip that sold it.
“Where’s the full recipe?” shows up under every video that lands. Your recipes disappear into the feed in three days; an ebook makes them permanent, searchable and sellable.
You don’t need a two-hundred-page cookbook. Twenty to forty recipes that belong together — one theme, one budget, one diet, one appliance — are plenty for a first release, and they sell better than a catch-all.
Novoca writes the sales page from your profile, takes card payments and delivers the PDF to every buyer automatically. Your free recipes can keep running alongside it: two different offers, not a choice.
€0/month. Novoca only earns when you sell.
Payouts currently require a French bank account.
Products that sell in this niche
- ◆30 dinners in under 20 minutes
- ◆Air fryer: 25 tested recipes, with times and temperatures
- ◆Batch cooking: one Sunday, five dinners
- ◆Student cooking under €3 a plate
- ◆High-protein meals for training days
- ◆Desserts with no refined sugar
- ◆20 family recipes, rewritten for a small kitchen
Why this niche works
Your feed is the catalogue
Every video is a product demo. The ebook sells what thirty seconds never shows: exact quantities, real timings, the substitutions, and why it goes wrong when you improvise.
One angle, one ebook
Air fryer, student budget, high protein, gluten-free, Sunday batch: the same skill splits into separate products, each with a title that speaks to one specific person.
People keep it, and gift it
A recipe ebook is one of the rare digital products someone still opens six months after buying. That’s what brings the same people back for volume two.
Questions about this niche.
How many recipes for a first ebook?+
Twenty to forty, around a tight theme. “30 dinners under 20 minutes” sells itself; “my favourite recipes” makes the buyer guess what they’re getting. A title that describes a situation beats a title that describes you.
Am I allowed to sell my recipes?+
Yes: an ingredient list belongs to nobody, and the way you write it is your own text. What you can’t do is copy the wording or the photos from a book, a blog or another creator. If someone handed you a recipe, credit them — it costs one line and saves an awkward message.
Do I need professional photos?+
No. Frames from your own videos usually do the job: buyers already know what your food looks like, that’s why they’re buying. One photo per recipe, a PDF that reads well on a phone, and the product is good. Consistency beats individual quality.
Should I include nutrition info?+
You can list indicative values if you know them, and flagging the main allergens is a real service. Skip health claims (“burns fat”, “detoxes”): they’re regulated, and they sell far worse than a specific, honest title.
What should I charge for a recipe ebook?+
Market benchmark, not a promise: €9 to €24 depending on volume and how tightly the theme is defined. Specialised ebooks — one diet, one appliance, one budget — hold the top of that range better than general ones.
How does the money reach me?+
Through Stripe, straight to your bank account. The payment account is created at activation: bank details, an ID, five minutes. Novoca takes 10% per sale, Stripe processing fees (1.5% + €0.25) apply on top, and there is no monthly subscription.
Read before you start
Sell digital products without a website
Marketplace, link-in-bio storefront or a storefront generated from your TikTok: three ways to sell with no site, and what each one really costs.
Platform fees, compared
Gumroad, Stan Store, Beacons, Payhip, systeme.io, Podia, Sellfy, Novoca: fees pulled from their pricing pages, and the point where a subscription wins.
Your first sale in 7 days
The day-by-day method: read what your audience is already asking for, publish, post three videos that sell, and measure which one actually pays.
Free vs paid: you don’t have to choose
Keeping your free folder online and selling the full pack next to it isn’t selling out. How to announce it without losing anyone.
Link in bio under 1,000 followers
The clickable link in your TikTok bio depends on your account type, not just your follower count. Both honest ways to sell below the threshold.
TikTok Shop and digital products
Digital downloads aren’t supported by TikTok Shop in the EU. The three workarounds that cost you a shop, and what works instead.
How to sell digital products on TikTok
From idea to first sale in five steps: pick the product people already ask you for, price it, get paid, put the link in your bio, deliver automatically.